You can accumulate only so much knowledge in quantifiable bits, but you accumulate understanding if you learn to relax. Wine doesn’t like to be dominated...

I learned this the hard way, and so will you, if you don’t already know it. I made quite an ass of myself strutting with my sexy-pants wine knowledge, and I wasted far too much time arguing with other wine geeks to prove my alpha cred. Learn from my sad past! The first hint I can offer is to try to distinguish between true complexity and mere complicatedness.
— Terry Theise, Reading between the Wines

Tom Zinselmeyer, FWS

Tom Zinselmeyer | Z Wine Services, LLC | St. Louis Wine Consulting and Education

Tom Zinselmeyer incorporated Z Wine Services, LLC in 2005 after working under the tutelage of respected retail merchants and consultants in freelance positions. 

Z Wine Services, LLC is independently owned and operated. They are not affiliated with any wine shop or distributor. As such, Z Wine Services serves as a wine advocate to their clients. Based in St. Louis, Missouri, Tom consults for clients across the United States, helping to bring new perspectives and an intelligent approach to wine, in particular, through tastings, traveling, and consulting.

As a secondary and university educator by trade, Tom helps clients appreciate the complexities of wine with the recognition that to really learn about wine, you must engage with it. Together, Tom's experience in the wine industry and in education provides an unique and distinctive experience for clients.

French Wine Scholar Certification 

Tom is a certified French Wine Scholar (FWS) offered through the French Wine Society.


Tom is proud to support many educational and socially responsible institutions throughout the region by helping with fundraising and auctions.